Wednesday, May 09, 2007
谷歌黑板报 -- : 周四不开会
Tuesday, March 13, 2007
Google AdWords 广告计划新功能
2007年3月14日 上午 01:33:00
发表者：Google Adwords on-line 团队
最近，我们在 Google 广告解决方案页面中新推出了一个帮助界面，首先，希望能更好地帮助对 Google 右侧广告链接感兴趣的客户了解 AdWords
广告计划；第二，也为希望为那些希望直接向 Google 购买广告的客户开辟一个和 Google
广告计划专家联系的渠道；最后，了解更多广告商需求，为他们提供针对性广告建议。如果您通过这个界面提交了表单，我们的广告专家将会和您联系。下面我就为您简单介绍一下登入步骤：
首先，键入 www.google.cn 进入我们的搜索界面，点击进入"广告计划"链接，之后您会看到这样的页面：
点击"立即提交您的信息"进入，就会有这样的一个页面呈现在您的面前：
这就是我们新的帮助界面，您填写完相关信息提交之后，我们的 AdWords 广告专家就会和您联络，为您提供建议。
固定链接 |
发表者：Google Adwords on-line 团队
最近，我们在 Google 广告解决方案页面中新推出了一个帮助界面，首先，希望能更好地帮助对 Google 右侧广告链接感兴趣的客户了解 AdWords
广告计划；第二，也为希望为那些希望直接向 Google 购买广告的客户开辟一个和 Google
广告计划专家联系的渠道；最后，了解更多广告商需求，为他们提供针对性广告建议。如果您通过这个界面提交了表单，我们的广告专家将会和您联系。下面我就为您简单介绍一下登入步骤：
首先，键入 www.google.cn 进入我们的搜索界面，点击进入"广告计划"链接，之后您会看到这样的页面：
点击"立即提交您的信息"进入，就会有这样的一个页面呈现在您的面前：
这就是我们新的帮助界面，您填写完相关信息提交之后，我们的 AdWords 广告专家就会和您联络，为您提供建议。
固定链接
Wednesday, November 29, 2006
“没声音，再好的戏也出不来！”Audio captchas
Audio captchas when visual images are unusable（没有图片，声音代替？）
11/28/2006 10:34:00 AM
Posted by T.V. Raman, Research Scientist
From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see -- tips that sighted people, among others, may also find useful. - Ed.
Wikipedia defines 'captcha' as an acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart" -- a word which is trademarked by Carnegie Mellon University. Most web users think of captchas as those hard to read distorted letters or images that one often is confronted by when websites attempt to verify that they're indeed talking to a live human. Google Accounts support captchas. Of course, bloggers (no matter which platform they use) can also use them to prevent comment spam.
Captchas were never intended to be purely visual -- however, most initial implementations used fuzzy images, and in attempting to lock out automated agents also inadvertently locked out people unable to see the image. As an alternative to these, this past spring Google Services that require verification began to provide an audio alternative -- people have the option of listening to a sequence of spoken digits that they then type into a form field to verify to the web application that there is indeed a live human at the other end.
To keep the audio captcha as challenging as the visual captcha when confronted by automated agents, we add some distortion to the spoken digits, and we're still experimenting with different distortion techniques to ease the burden on the genuine human user while locking out automated agents. We welcome feedback on the effectiveness of these techniques from you (we automatically collect feedback from those evil automated agents pretending to be human) :-).
You can easily spot the availability of audio captchas by the presence of the well-recognized "wheelchair" icon for accessibility --- the image is tagged with appropriate alt text to help blind users. Incidentally you don’t have to be visually impaired to use the audio captcha; if you are in a situation where you find it hard to view the visual captcha -- either because you're at a non-graphical display, or because the specific visual challenge we offered you turned out to be unusable in a given situation, feel free to give the audio captcha a try. We've worked hard to ensure that the audio captchas work on different hardware/software combinations, and you do not need any special hardware (or software) other than a sound card to be able to use them.
Permalink |
11/28/2006 10:34:00 AM
Posted by T.V. Raman, Research Scientist
From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see -- tips that sighted people, among others, may also find useful. - Ed.
Wikipedia defines 'captcha' as an acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart" -- a word which is trademarked by Carnegie Mellon University. Most web users think of captchas as those hard to read distorted letters or images that one often is confronted by when websites attempt to verify that they're indeed talking to a live human. Google Accounts support captchas. Of course, bloggers (no matter which platform they use) can also use them to prevent comment spam.
Captchas were never intended to be purely visual -- however, most initial implementations used fuzzy images, and in attempting to lock out automated agents also inadvertently locked out people unable to see the image. As an alternative to these, this past spring Google Services that require verification began to provide an audio alternative -- people have the option of listening to a sequence of spoken digits that they then type into a form field to verify to the web application that there is indeed a live human at the other end.
To keep the audio captcha as challenging as the visual captcha when confronted by automated agents, we add some distortion to the spoken digits, and we're still experimenting with different distortion techniques to ease the burden on the genuine human user while locking out automated agents. We welcome feedback on the effectiveness of these techniques from you (we automatically collect feedback from those evil automated agents pretending to be human) :-).
You can easily spot the availability of audio captchas by the presence of the well-recognized "wheelchair" icon for accessibility --- the image is tagged with appropriate alt text to help blind users. Incidentally you don’t have to be visually impaired to use the audio captcha; if you are in a situation where you find it hard to view the visual captcha -- either because you're at a non-graphical display, or because the specific visual challenge we offered you turned out to be unusable in a given situation, feel free to give the audio captcha a try. We've worked hard to ensure that the audio captchas work on different hardware/software combinations, and you do not need any special hardware (or software) other than a sound card to be able to use them.
Permalink |
Google Answers关张大吉！
再见了，Google Answers！
Adieu to Google Answers
11/28/2006 10:22:00 PM
Posted by Andrew Fikes and Lexi Baugher, Software Engineers
Google is a company fueled by innovation, which to us means trying lots of new things all the time -- and sometimes it means reconsidering our goals for a product. Later this week, we will stop accepting new questions in Google Answers, the very first project we worked on here. The project started with a rough idea from Larry Page, and a small 4-person team turned it into reality in less than 4 months. For two new grads, it was a crash course in building a scalable product, responding to customer requests, and discovering what questions are on people's minds.
Google Answers taught us exactly how many tyrannosaurs are in a gallon of gasoline, why flies survive a good microwaving, and why you really shouldn't drink water emitted by your air conditioner. Even closer to home, we learned one afternoon that our building might be on fire.
The people who participated in Google Answers -- more than 800 of them over the years -- are a passionate group committed to helping people find the information they need, and we applaud them for sharing their incredible knowledge with everyone who wrote in.
If you have a chance, we encourage you to browse through the questions posted over the last 4+ years. Although we won't be accepting any new questions, the existing Qs and As are available. We'll stop accepting new Answers to questions by the end of the year.
Google Answers was a great experiment which provided us with a lot of material for developing future products to serve our users. We'll continue to look for new ways to improve the search experience and to connect people to the information they want.
Permalink |
Adieu to Google Answers
11/28/2006 10:22:00 PM
Posted by Andrew Fikes and Lexi Baugher, Software Engineers
Google is a company fueled by innovation, which to us means trying lots of new things all the time -- and sometimes it means reconsidering our goals for a product. Later this week, we will stop accepting new questions in Google Answers, the very first project we worked on here. The project started with a rough idea from Larry Page, and a small 4-person team turned it into reality in less than 4 months. For two new grads, it was a crash course in building a scalable product, responding to customer requests, and discovering what questions are on people's minds.
Google Answers taught us exactly how many tyrannosaurs are in a gallon of gasoline, why flies survive a good microwaving, and why you really shouldn't drink water emitted by your air conditioner. Even closer to home, we learned one afternoon that our building might be on fire.
The people who participated in Google Answers -- more than 800 of them over the years -- are a passionate group committed to helping people find the information they need, and we applaud them for sharing their incredible knowledge with everyone who wrote in.
If you have a chance, we encourage you to browse through the questions posted over the last 4+ years. Although we won't be accepting any new questions, the existing Qs and As are available. We'll stop accepting new Answers to questions by the end of the year.
Google Answers was a great experiment which provided us with a lot of material for developing future products to serve our users. We'll continue to look for new ways to improve the search experience and to connect people to the information they want.
Permalink |
Monday, November 27, 2006
Google's CPG Vertical：美人节高峰
Beauty Day summit
Posted by Kevin Kells, Director of Google's CPG Vertical（Consumer Package Goods）On November 15th, the Google CPG Team hosted our first-ever Beauty Day Summit at the Cornelia Day Resort in New York City. Attended by over 50 beauty marketers and their agency partners, the event focused on the changing landscape for marketers and the desire to connect with passionate beauty consumers in new and different ways. As beauty marketers know, there are specific business and media issues facing brands in a piece-driven, innovation-heavy category. Namely, how do you efficiently get those consumers who are most interested in your category to raise their hands so that you can serve up the most relevant brand message to them, whether it be text, image or sight-sound-and-motion video?
Google speakers were followed by a highly engaging "beauty maven" panel led by author and blogger Tia Williams, former beauty director at Teen People. Panelists offered varying perspectives on representations of beauty as well as how they search for and engage with beauty products online. What was constant was their desire to tap into a passionate online community in order to constantly interact with other real women about beauty products -- from positive to negative experiences to everything in-between. They clearly brought to life that this passionate community is alive and well: top-cited activities include browsing blogs and beauty sites for product reviews, shopping online, and connecting with other beauty mavens for tips and trends. The panel talked about advertising too - what they like, dislike, and how they view and engage with beauty advertising online and offline. One piece of creative in particular was the subject of much discussion -- Dove's "Evolution" out of Ogilvy & Mather's Toronto office:
It's a great example of the engaging content some marketers are producing, and it certainly has a place online where women can experience and share it.
After that, everyone was welcome to test drive some of Google's newest products, including Google Trends, Mobile, Local/Coupons, Video, and Checkout. It was a great event, and we plan to hold many more category-specific discussions with our marketing partners in the coming months. Permalink | Links to this post |
Google教育者网站更新：全球变暖开讲了
Update: Global Warming Speakout
Hundreds of students from more than 20 countries recently brainstormed ideas on combating climate change -- and they did it online using Google Docs & Spreadsheets. The kids had a blast coming up with solutions to address climate change, and we had a blast reading through their ideas and selecting the top 50 to feature on the Google Educators site. Then to top it off we took out out a full-page ad in today's edition of USA Today so the kids' great ideas would get noticed! Global collaboration has never been more fun and, when it comes to global warming, more necessary.
Pick up a copy of USA Today to see the full-page ad that credits the 80+ participating schools or click here to read all the "top 50" ideas. You'll definitely find an idea that you can act on. Permalink |
GCkeckout快乐的网络星期一！Cyber Monday
Happy Cyber Monday
You've heard of Black Friday, the day after Thanksgiving when it seems everyone in the U.S. crowds into the malls to get an early start on the annual holiday shopping frenzy. But have you heard of Cyber Monday, the first workday after the long weekend -- in other words, today -- when we all sit down at our desks and start surfing our way to those perfect gifts?
According to a poll we recently commissioned from Harris Interactive, 40 percent of employed U.S. adults say they plan to do at least some of their online holiday shopping from work this year. So we aim to make all that pointing and clicking as fast, safe, and easy as possible. Shopping with Google Checkout means using one user name, password and account to make purchases from thousands of merchants. It means serious protection from online fraud. And this holiday season it also means a nice bonus for your gift-buying budget; as a small holiday gift to all Checkout shoppers, you'll receive $10 off purchases of $30 or more, or $20 off purchases of $50 or more, depending on the merchant.
And just in time for the holidays, we're also happy to announce a growing number of merchants who recently added Checkout to their sites, including Toys R Us, Babies R Us, Golfsmith, Linens 'n Things, PetCo, and J&R Music and Computer World.
So settle in, log on, answer a few work-related emails (so you won't feel too guilty), and jumpstart your shopping season with Checkout. Learn more about Google Checkout holiday offers here. Permalink |
Thursday, November 23, 2006
感恩节里感谢Google的免费产品和服务
Thursday, November 23, 2006
Happy Thanksgiving
Our harvest being gotten in, our governor sent four men fowling, that so we might, after a special manner, rejoice together after we had gathered the fruits of our labor. - Edward Winslow, 1621
Before heading home for a nice long weekend of celebrating and diving into the turkey with family and friends, I took a few minutes to dig up some Thanksgiving history with Google Book Search. As Americans around the country gather to celebrate, here are a few interesting tidbits you might want to share:
While the exact date of the first official Thanksgiving celebration is debated, its roots go back to 1621, when the Plymouth Pilgrims rejoiced following their first harvest. This early harvest celebration is famously recounted in Edward Wilson and William Bradford's Mourt's Relation, and, more recently, in children's books like The First Thanksgiving Feast and Thanksgiving on Plymouth Plantation.
Thanksgiving has changed a bit since then. Instead of water fowl and barley loaves, books like The Thanksgiving Table are full of recipes for stuffing, pumpkin cheesecake, and cranberry-orange relish (yum). If you're interested in holiday tips beyond recipes, there's some good advice in The Book of Thanksgiving: Stories, Poems, and Recipes for Sharing One of America's Greatest Holidays and All New Crafts for Thanksgiving. You can even read about the history of the annual Macy's parade.
However you plan to celebrate Thanksgiving this year, we here at Google Book Search wish you a happy holiday.
Permalink |
Thursday, November 16, 2006
在Google Calendar里搜索公共事件（整合之路的创新）
Search Public Events in Google Calendar
11/15/2006 10:56:00 AM
Posted by Nikhil Chandhok, Product ManagerToday we launched a new feature of Google Calendar: "Search public events." It lets you search over public events added by others using Calendar and also events we've added by working with partners to provide movie listings, concerts, and all sorts of other fun events.There are many reasons we wanted to build this feature, but mainly because some of us on the team moved to New York last year to work in our office there. Needless to say, we wanted to experience everything that the city had to offer but had trouble finding all the fun and fascination that New York has to offer. After Google Calendar launched in April, we saw a surge in the number of public calendars being shared. We thought if we made public events searchable, we could find interesting events with little effort by encouraging people to share interesting events.So whether you're interested in broadway, movies, art, music, photography, farmer's markets, Knicks basketball (we love 'em in NY) or even good old dumpster diving, we hope you find this new feature useful. If you don't see your favorite event, add it to a public calendar and share it with the world. And while you're finding new and interesting things to do, please send us feedback on other ways we can improve the service.
Permalink
11/15/2006 10:56:00 AM
Posted by Nikhil Chandhok, Product ManagerToday we launched a new feature of Google Calendar: "Search public events." It lets you search over public events added by others using Calendar and also events we've added by working with partners to provide movie listings, concerts, and all sorts of other fun events.There are many reasons we wanted to build this feature, but mainly because some of us on the team moved to New York last year to work in our office there. Needless to say, we wanted to experience everything that the city had to offer but had trouble finding all the fun and fascination that New York has to offer. After Google Calendar launched in April, we saw a surge in the number of public calendars being shared. We thought if we made public events searchable, we could find interesting events with little effort by encouraging people to share interesting events.So whether you're interested in broadway, movies, art, music, photography, farmer's markets, Knicks basketball (we love 'em in NY) or even good old dumpster diving, we hope you find this new feature useful. If you don't see your favorite event, add it to a public calendar and share it with the world. And while you're finding new and interesting things to do, please send us feedback on other ways we can improve the service.
Permalink
Google News家族添新丁（Scandinavia）
Google News in Scandinavia
11/15/2006 02:24:00 PM
Posted by Petter Wedum and Håvard Husevåg Garnes, Google internsAfter months of hard work, the day is finally here: we've released Google News in Norway and Sweden.At Google News, we cut to the bone -- er, to the core -- searching to get you the freshest takes. We gather the latest news headlines in your language and present a summary of links to you in one single page, freshly ranked by relevance and popularity. Then you just dash off to the sites to read the news stories that take your fancy.The two of us worked as summer interns with Google in Trondheim earlier this year, with plenty of help from our Swedish colleague Jonas Yngvesson, who's based in Google's Zurich office. Now after some months of public silence, we can finally tell our friends and you all about our work on Google News Scandinavia. It has kind of become our baby. We've cared for it, looked after it, yelled at it and corrected it, and we've come to love it. We hope you will appreciate it as much as we do.In addition to taming the news, we've enjoyed free lunches and had a chance to learn from some of the best engineers Trondheim and the rest of the world have to offer. Perhaps best of all, we were trusted to work on release-level code for Norway and Sweden. If like us you want to have a say in the inner workings of the world's biggest search company -- to discuss algorithm problems with the guy who wrote your algorithm textbook at college -- you should know that Google wants interns all over the world. Check out the Google Interns site.Before we go, we would like to thank all the Googlers who have helped us and encouraged us and cared for us throughout our internship. Bosses, colleagues, recruiters and caterers, thank you! Our summer would not have been the same without your help.
Permalink
11/15/2006 02:24:00 PM
Posted by Petter Wedum and Håvard Husevåg Garnes, Google internsAfter months of hard work, the day is finally here: we've released Google News in Norway and Sweden.At Google News, we cut to the bone -- er, to the core -- searching to get you the freshest takes. We gather the latest news headlines in your language and present a summary of links to you in one single page, freshly ranked by relevance and popularity. Then you just dash off to the sites to read the news stories that take your fancy.The two of us worked as summer interns with Google in Trondheim earlier this year, with plenty of help from our Swedish colleague Jonas Yngvesson, who's based in Google's Zurich office. Now after some months of public silence, we can finally tell our friends and you all about our work on Google News Scandinavia. It has kind of become our baby. We've cared for it, looked after it, yelled at it and corrected it, and we've come to love it. We hope you will appreciate it as much as we do.In addition to taming the news, we've enjoyed free lunches and had a chance to learn from some of the best engineers Trondheim and the rest of the world have to offer. Perhaps best of all, we were trusted to work on release-level code for Norway and Sweden. If like us you want to have a say in the inner workings of the world's biggest search company -- to discuss algorithm problems with the guy who wrote your algorithm textbook at college -- you should know that Google wants interns all over the world. Check out the Google Interns site.Before we go, we would like to thank all the Googlers who have helped us and encouraged us and cared for us throughout our internship. Bosses, colleagues, recruiters and caterers, thank you! Our summer would not have been the same without your help.
Permalink
搜索引擎联合起来？？？Search engines united
百度算老几？？？垃圾！！！
11/15/2006 09:06:00 PM
Posted by Grace Kwak, Product ManagerLast year we published the Sitemap 0.84 XML protocol as a free and easy way for webmasters to inform search engines about URLs on their web sites so that search engines can more effectively crawl them. We released it under the Attribution/Share Alike Creative Commons license in the hopes that other search engines would adopt the protocol too. And today, we're excited to announce that Yahoo! and Microsoft are joining us in officially supporting the Sitemap protocol.As the web becomes more dynamic, Sitemaps will enable better and fresher search results for everyone who uses the web. For site owners, Sitemaps will help improve website visibility in search results. You can read more about this on our Webmaster Central blog.
Permalink Copyright © 2006 Google Inc. All rights reserved.
11/15/2006 09:06:00 PM
Posted by Grace Kwak, Product ManagerLast year we published the Sitemap 0.84 XML protocol as a free and easy way for webmasters to inform search engines about URLs on their web sites so that search engines can more effectively crawl them. We released it under the Attribution/Share Alike Creative Commons license in the hopes that other search engines would adopt the protocol too. And today, we're excited to announce that Yahoo! and Microsoft are joining us in officially supporting the Sitemap protocol.As the web becomes more dynamic, Sitemaps will enable better and fresher search results for everyone who uses the web. For site owners, Sitemaps will help improve website visibility in search results. You can read more about this on our Webmaster Central blog.
Permalink Copyright © 2006 Google Inc. All rights reserved.
Gmail里面的小事情
Gmail里面的小事情
It's the little things in Gmail
11/16/2006 01:56:00 PM
Posted by Mike Sego, Gmail EngineerWhen people write articles about Gmail, they usually focus on the big stuff, like how we offer 2.7+ gigs of free storage. But I've actually found that some of the smallest features we've launched have made just as big of a difference, at least to me and the way I use email. For starters, Gmail has helped eliminate a bunch of duplicate replies that I used to get in mailing lists. You know how a lot of times someone will email a list and get a bunch of responses from different people that all say roughly the same thing? Last week, we added a feature where if I'm a reading an email conversation, or replying to one, and someone else replies to the same email, a notification pops up telling me there's a new message. Then I just click a link and Gmail adds the message to the conversation. This is also great because it means I don't end up being embarrassed by responding to a list just as someone else is sending a response that's way better. There are a few other gems that have made email just work better for me: viewing attachments in HTML instead of downloading all of them; replying by chat rather than email when I need a quick answer; and the ability to chat with someone even when they're offline, and have those chats show up in their inbox when they sign in again.These smaller features never get as much attention and the big ones, but I think they deserve it. They've changed the way I email, and made me grateful to the people who spend the time to get the little things right.
Permalink
It's the little things in Gmail
11/16/2006 01:56:00 PM
Posted by Mike Sego, Gmail EngineerWhen people write articles about Gmail, they usually focus on the big stuff, like how we offer 2.7+ gigs of free storage. But I've actually found that some of the smallest features we've launched have made just as big of a difference, at least to me and the way I use email. For starters, Gmail has helped eliminate a bunch of duplicate replies that I used to get in mailing lists. You know how a lot of times someone will email a list and get a bunch of responses from different people that all say roughly the same thing? Last week, we added a feature where if I'm a reading an email conversation, or replying to one, and someone else replies to the same email, a notification pops up telling me there's a new message. Then I just click a link and Gmail adds the message to the conversation. This is also great because it means I don't end up being embarrassed by responding to a list just as someone else is sending a response that's way better. There are a few other gems that have made email just work better for me: viewing attachments in HTML instead of downloading all of them; replying by chat rather than email when I need a quick answer; and the ability to chat with someone even when they're offline, and have those chats show up in their inbox when they sign in again.These smaller features never get as much attention and the big ones, but I think they deserve it. They've changed the way I email, and made me grateful to the people who spend the time to get the little things right.
Permalink
